"BulletTrain’s mission is to make the most innovative accesories for Apple products. In effect, BulletTrain is the Apple of Apple Accessory makers. We are very careful about which products we bring to market and our criteria is that if we can’t make the Apple product an order of magnitude better with our accessory, we won’t bring a product to market. BulletTrain is all about designing and bringing brilliant products to life."

Jake Ehrlich, CEO & Designer 2005

Jake's vision of friction-free computing drives everything we do at BulletTrain. We don't see ourselves as simply a tech company or an accessory manufacturer. At BulletTrain, we see ourselves as enablers of dreams. It is much more than hardware or software. It's creating solutions that make it easier for customers like you to do not only what you need to do but also the things you never dreamed were possible in the most straightforward and efficient way possible.

We believe there's no limit to what we can accomplish by answering the question, "Why not?" There's no limit to what can be conquered with creativity and ingenuity.

"No matter how good I got at using a computer it was still always a struggle at best. As someone who really understands design, I decided I had enough. I was going to create a holistic new computing paradigm to make computers and accessories friction-free. I wanted to make computers and accessories behave and think like people instead of making people think and behave like computers." Jake Ehrlich, CEO & Designer 2005

Jake Ehrlich, CEO & Designer 2005